If you want your brand to be successful, it’s important to create a strong identity that people will remember. One of the best ways to do this is by using custom labels. Custom labels are a great way to get your brand in front of more people, and because they are so low-cost, they usually result in a significant return on investment. Not sure where to start? Then check out our top 5 tips for creating custom labels that can boost your business.
1. Create a stand-out design for your labels
One of the biggest benefits of using custom labels is that you can create a unique, eye-catching design that will be sure to grab people’s attention. Take some time to consider what would look best on your products and brainstorm ideas with your team. A great label design will help to drive more sales.
2. Get them cut in a custom shape
If you want your labels to stand out, consider getting them cut into a unique shape. Whether it’s square, round, oval or something else entirely, custom shapes are sure to draw people’s attention and make your products look even more attractive. Custom-shaped labels are often referred to as die-cut labels, so keep an eye out for them.
3. Stick to a coherent look for your marketing materials:
Having a cohesive design across all of your marketing materials — from labels to brochures, flyers and more — will help to create a strong visual identity that people will recognize when they see it. This is key for helping people remember and identify your brand. This is also a great trick for making your brand seem more sophisticated and premium.
4. Run a limited edition campaign
Nothing gets people more excited than something that is exclusive and hard to get. Consider running a limited-edition label campaign, either through your website or in collaboration with other businesses. This can help to generate interest and excitement around your products — and allow you to reach new customers who may not have heard of your company before.
5. Hand them out any chance you get
Finally, don’t be afraid to hand out custom labels to anyone that is interested — f95zoneusa.org at conferences, trade shows and even on the street. After all, word of mouth is one of the most powerful marketing tools available, so giving away labels for free can be a great way to get more people talking about your brand.
By following these tips, you should be able to create some truly impressive custom labels that will help to boost brand recognition and increase ROI. So why wait? Get creative and start designing your own product labels, labels for packaging and promotional labels today.