StarJalsha is a Bengali language pay television channel. It is owned by Disney Star, a subsidiary of The Walt Disney Company India. The channel broadcasts movies, telefilms, and general entertainment programming in Bengali. StarJalsha has over eight million subscribers and is one of the most widely watched channels in the country.
The premise of the show is a love story between two strangers. The two are in love and begin to date. However, they find that their relationship is far from ideal. This leads them to realize that they need to carve out their own identity and start searching for it. In order to do so, they begin to polish their singing abilities and find a way to make a name for themselves.
In addition to its popularity, STAR Jalsha offers one of the lowest rates for advertising on television in India. Rates are calculated per second of airtime, so for a ten-second ad, you’ll pay Rs 300/sec. The costs will vary depending on the timeband. The reach of your ad will be directly proportional to the price you pay. Detailed information about the advertising rates is available on the website.
StarJalsha is the first Bengali language general entertainment channel. It was launched on 8 September 2008. Star Jalsha is the first non-Hindi or English language GEC. Other regional language channels have been acquired by Disney Star from other companies.